MARKETING SPECIALIST TO BEAUTY & MEDICAL SPAS

Fill the calendar, week after week.

We build the videos, brands, ads and communications that win customer choice. Most med spa and day spa bookings are decided within a few miles and a few minutes: a map result, a cool post, a handful of reviews, three or four sites compared, then a tap to book. We help get those bookings because we specialize in spas exclusively, especially those on the US East Coast.

Spa flatlay with folded towels, herbal tea, oils and a jade roller

Services & pricing

The ways we fill treatment rooms.

Exciting creative assets that draw traffic. Our offerings use published starting prices, fixed scopes, and no retainer lock-in unless you request it. Start with the one thing holding bookings back.

Massage session in a spa treatment room, filmed through a phone camera viewfinder

Social promo videos

From $300 each

Overview videos for Reels, TikTok and Shorts: treatment walk-throughs, practitioner intros, before-and-after safe cuts and offer promos. These are generated using stock and technology (or can be filmed in your rooms, edited for sound-off viewing).

Exterior signage and interior branding for a modern beauty spa storefront

Brand identities & logos

From $500

Logo suite, palette, type and usage rules, can all be applied to templates that your front desk actually uses: price lists, consent-safe social posts, signage and gift cards.

Two phones on a spa counter showing social ad creatives beside a plum towel and sage dish

Social media display ads

From $200 per set of 3 (or a batch of 10 for $500)

Three creatives per set built around one offer, one audience radius and one measurable action: a booked consult. Copy variants included so you can test instead of guess.

Laptop on a spa reception desk showing a spa website homepage beside an appointment book

Customized brand integration

From $1,250 each

Mobile-first site with treatment pages, visible pricing, practitioner credentials and booking in two taps. Built to win the local map pack and the three-to-five sites a client checks before booking.

Prices are starting points – every spa gets a custom quote. Prefer something ongoing? Monthly retainers for content, local SEO and reviews, and paid acquisition start from $550 a month, on request. See retainers

Specialists, not generalists

We market spa & wellness businesses.

Beauty, massage, hair, makeup, peptides, wellness, sports injury and holistic therapy. Different clients, different claims rules, different rebooking cycles.

Client receiving a manicure at a salon table

Beauty & skin

Facials, brows, lashes, nails and waxing – the everyday revenue engine of a spa.

Practitioner giving a facial injection in a beauty clinic

Aesthetics & injectables

Neurotoxin, filler and skin rejuvenation, marketed inside the compliance lines.

Client receiving a relaxing massage in a candle-lit spa room

Massage & bodywork

Relaxation, deep tissue and clinical massage programmes and memberships.

Beautician shaping permanent brow makeup in a bright studio

Hair & makeup

Salon services, bridal and event work – high-visual, high-referral categories.

Glass medicine vial and syringe on a clean surgical tray

Peptides & IV therapy

Protocol-based wellness, infusions and longevity offers explained in plain language.

Therapist working a client's leg during a clinic massage session

Sports injury & recovery

Rehab, recovery and performance services positioned for athletes and desk athletes alike.

Cupping therapy session on a client's back

Holistic wellness

Cupping, acupuncture, breathwork and sauna – packaged into journeys people repeat.

Client enjoying an indoor wellness pool with a waterfall feature

Full wellness destinations

Multi-service spas that need one brand voice across a very broad menu.

Our work

Brand, social, ads & websites: all under one roof.

We work across the full mix a spa actually needs: brand identities and print, social content systems, paid media creative, promo video and websites. Every brand gets its own look and tone, not a recycled template, and every piece is built to be produced quickly and kept running month after month.

Bliss Day Spa brand identity flat lay in black, grey and silver with business cards, brochure and gift card

Brand identity & print

Bliss Day Spa

A monochrome identity in black, grey and silver across cards, gift cards, a treatment brochure and folders, with silver foil detail that holds up in print and on screen.

The Lotus Well social post with a serif wordmark over a lotus bud still life

Social content system

The Lotus Well

A quiet, typographic post system for a holistic practice, built so one photo shoot fills a month of posts.

Two phones showing Aura Wellness social posts in mint green

Paid social campaign

Aura Wellness

A two-variant feed set in mint and bone: one brand post, one offer-led post, tested across feed and story placements.

Laptop showing the Riverstone Mens Spa website with a wide grotesque sans wordmark and condensed sans headline

Practice website

Riverstone Mens Spa

A calm, mobile-first site with clear treatment routes, visible pricing and a booking call-to-action on every screen.

Laptop showing the Lavender Field Spa website homepage

Practice website

Lavender Field Spa

An editorial hero, a single booking action and a treatments structure that answers price and downtime questions before someone calls.

RE-LAX MAX social post with a light condensed wordmark over folded towels

Social content system

RE-LAX MAX

A wide-tracked wordmark and a keyline post template built for a fast weekly posting rhythm, with offer panels for 60 and 90 minute bookings.

Note: Not all work displayed here has necessarily been executed to full completion, and/or gone live or been published in the public domain.

Why Glow & Co.

Senior people, straight answers.

60+ years

Cumulative marketing experience

The Founders have six decades of combined brand, media and growth work. The person on your call is the person doing the work.

Top marks

Consistently high satisfaction

Fixed scopes, fixed prices, agreed dates. Every project is reviewed against bookings and consult volume, not impressions.

Concierge

Service that feels like your spa

One point of contact, replies same day, no ticket queue. We work around clinic hours, not the other way round.

Calm spa arrangement with a lit candle and folded towels

How we work

A studio, not an agency retainer.

We work across the full mix a spa actually needs: brand identities and print, social content systems, paid media creative, promo video and websites. Every brand gets its own look and tone, not a recycled template, and every piece is built to be produced quickly and kept running month after month.

Ad costs on core aesthetics keywords keep climbing, so we start with the cheap wins: your map listing, your reviews, your booking flow and the pages that answer price and downtime questions before someone calls a competitor.

Paid media only once those are earning. Every scope is fixed price, and if a tactic won't pay for itself in your market, we tell you before the spend.

One point of contact, replies same day, no ticket queue. We work around clinic hours, not the other way round.

Let's make your spa the one people screenshot.

Tell us where you are and what you sell. We'll come back with a scope, a price and a straight answer on what will move first.